Social media has gradually become a platform for people to promote their brands and products. It is necessary to occupy a place on the most popular websites such as Facebook and Twitter, which will greatly increase the effectiveness of online marketing. The wine industry is the one that has benefited most from this emerging platform. In fact, the implementation of online marketing is the wisest choice for wineries.
Let's see a copy from Slideshare. Net's data, which was derived from research by ABLE social media marketing companies, tells us the importance of social media to the wine market and the economic effects it brings.
The chart below shows the number of wineries on Twitter and Facebook. The study focused on the United States and France, but now I only discuss the United States.
The number of Twitter and Facebook wineries This is information from Fickr and YouTube:
Fickr and YouTube's number of wineries More than half of the wineries on Facebook have more than 500 followers and Twitter's one third of the wineries have more than 500 followers. Inexplicably, why do wineries have so many fans? Almost half of the wineries have dedicated marketing managers who are responsible for producing and distributing advertisements on social media platforms.
About 30% of wineries use Facebook for advertising, and 47% of wineries reflect that these ads can bring business. 28% of the wineries said that Twitter can bring them benefits. Both platforms have attracted 60% of customers for the winery. Facebook's advertising has attracted 58% of customers to browse the winery's information, while Twitter's advertising attraction rate is 45%.
This shows that social media has an impact on wine lovers. About three-quarters of the wineries said they would like to participate more in social media platforms, while half of the wineries that did not advertise on Facebook indicated that they would enter the social media platform in 2012.
Guangdong Hecin Scientific, Inc. , https://www.hecinscientific.com