Discovering Wealth from Endangered Earth Pigs

Zou Yangqing: Lantang soil pig, one hundred yuan sales activity, is about to begin!

In Lishui Town, Foshan City, Guangdong Province, a special sale is underway: a 150-pound blue pond pig is worth 100 yuan. The person who initiated the event was the man named Li Bijian. As early as a few days ago, Li Bijian published this news in the local newspaper.

Mr. Li: The earth pig is 100 yuan and the market price is 2,000 yuan, 150 kilos, and the market price is 2,000 yuan.

Reporter: How much do you sell?

General Li: I sell 100 yuan.

Arbor: They didn't believe me. I drove in. I drove in. She didn't believe it. My daughter didn't believe it. I said I went to see it, 100 yuan a head.

According to the market price, a kilogram of pork is about 30 yuan, but here at Li Bijian, 150 pounds of soil pigs only sell 100 yuan, and a pound of pork is only 7 hairs. The price difference between them is so far away that many people dare not. Believe this news.

Citizen: 100 yuan for a pig? Come buy it. really?

Villagers: Of course not. How can this be true? The piglet just born is worth two hundred bucks. If it's so small, it's more than two hundred bucks. There's no reason at all. You said people said you were stupid.

Consumer: It is impossible to buy more than one chicken.

Although many people do not believe that a 150 kilos of earth pigs only sells 100 yuan, the news is clearly written in the newspaper. Many people are skeptical to see what happens.

Zou Yangqing: The winner of the first one hundred dollars of the Blue Pond soil pig is - say her name.

Staff: Zhang Gong?

Winner: You don't recognize my word. My name is Zhang Yu.

Reporter: What did you feel when you got a pig?

Winner: I am very happy.

Winner: I didn't think of such a low price. I didn't think I was so fortunate. The first day of 2011 was a good start.

After buying earth pigs at the scene, they only believed that 150 kg of heavy earth pigs sold 100 yuan. There are really such things. Li Bijian used this kind of promotion to let more people know the blue pond pigs. This sales method played a very important role in promoting his future wealth.

Employees: Refuel, Refuel, Refuel!

Li Bijian: Refueling, refueling, and refueling! Is it OK or not?

Employees: Refuel, Refuel, Refuel!

Li Bijian: I hope I can't run but this old man.

This is a competition organized by Li Bijian. 44-year-old Li Bijian is a native of Heyuan, Guangdong Province. After more than 10 years of hard work, he established the company with nearly 300 employees in Foshan. Its European doors are among the leading companies in Foshan. In his dictionary, earning money is a very easy matter. As long as he wants to do business, nothing can be done.

Reporter: How long?

Li Bijian: 18 seconds.

Reporter: What's the name?

Employees: First place.

Li Bijian: Third place, maybe the twelfth place.

Li Bijian regards the enterprise as his own child. However, one day in 2007, Li Bijian, who was indispensable to the company’s affairs, suddenly turned his back to the normal, pushed the company to his wife, drove around the car every day, and sometimes even went home for days instead of stopping. Calling his wife for money.

Wife Li Xiuxia: Sometimes when he wants to do something I want to stop him, sometimes he doesn’t tell me that he simply sometimes doesn’t tell me, if he wants to, he will tell me when the money is needed. .

Li Bijian’s whereabouts caused his wife’s suspicions. Under the questioning of his wife, Li Bijian said that he was surprised by the news that he was going to the countryside to search for a pig called Blue Tang pig. This makes many people wonder why Li Bijian has his own door company and no matter if he wants to go to the pig?

Li Bijian: In the door, because of the headache of recruiting people, I was thinking about choosing an industry that I think would be easier to hire.

Reporter: Do you think it's easy to raise pigs?

Li Bijian: I feel it is relatively simple to raise pigs.

Li Xiuxia: He said that raising pigs is simple, raising pigs is simple, and it may be better than making money.

In order to help his wife support herself, Li Bijian told her that raising pigs is a simple matter. After more than ten years in the industry, he wanted to show off his skills in other industries. However, on the verge of extinction of the Blue Pond soil pig, he felt that With huge business opportunities, why is this exactly?

This is the Blue Pond soil pig. The Blue Pond soil pig was once a common local pig breed in Guangdong. The adult Blue Pond soil pig was only 150 pounds in weight and the feeding cycle was close to one year. With the development of society, Blue Pond soil pigs are in the verge of extinction. They only keep some Blue Pond soil pigs in relatively remote areas. They usually have very narrow sales and only have to meet some major festivals or festivals. Someone bought. During the interview, a village near the village was sharing a blue pond pig after the sacrifice.

Villager: This pork is very clean and white.

Reporter: What else?

Villagers: Still seeing beautiful.

Reporter: Is it a lot of fat?

Villagers: There is more fat, but the pork looks cool.

Villagers: It tastes fresh and fresh. It tastes sweet. The pig is cool.

Villagers: Good taste should be said, there is no pig that smell.

Although the blue pond pig meat is delicious, but many people think it is less lean meat, fat and more, but in the eyes of Li Bijian, he only saw the blue pond soil pork quality advantages. Li Bijian is very confident in doing things. Others think that he can't do it. He prefers to do it, and he must do it.

Li Bijian: Because this is the case, raising a little is not interested in me because I have already made a certain investment in this door, and raising pigs also wants to make it bigger.

In 2007, Li Bijian pushed the company to his wife and began his search for pigs. From the beginning of this step, Li Bijian realized that there are too few Blue Pond pigs that can be used as breeding pigs in the society. In the first month, Li Bijian traveled all the way to the blue pond town of Heyuan City in Lantang Town, and there were very few harvests.

Li Bijian: When asked to sell pork, he asked him the most. One of them asked him once if he had a pig and bought it.

Reporter: Do you still remember him?

Butcher: Remember.

Li Bijian: When I walked one or two hundred households, it was definitely because I bought many and many times a year.

Reporter: At that time, how did you find so many?

Li Bijian: Because the family is a head and a half, very little, now the commodity pig is one or two. How many sows do you say?

Farmers: There are now specialized support for this, as if there were half-baked villages.

Li Bijian: It will not be great to raise money now. The amount will not be great?

Farmers: It may be dozens of heads.

Li Bijian: Dozens of heads.

Through the introduction of a lot of pork traders, Li Bijian pulled several heads and bought a few of them. In a year, Li Bijian acquired nearly 400 heads of Blue Pond soil pigs, but he never expected that this acquisition method would To lay the unexpected bane later.

He cheerfully placed the pig in a rented mountain in his hometown of Longchuan County. He just got a blue pond pig and he saw it very heavily. Sometimes he bathes them like he does now.

Li Bijian: Do not be afraid not to fear.

Reporter: How many pigs are there?

Li Bijian: Less than 20 pounds.

Reporter: Why should I bathe it?

Li Bijian: Disinfection, cleaning. Obedient and obedient, oh, kiss my pig baby and put it back.

Everything seemed to develop in the direction envisioned by Li Bijian. He handed over the pig farm to his brother Li Biguang and returned to Foshan. However, he did not expect that the younger brother, apart from asking for money every month, would cover up the situation of the Blue Pond soil pig. A terrible thing is happening. Li Bijian later discovered that what happened on the pig farm in those few months almost killed his life...

This is a corner not far from the pig farm. From the outside, it does not show anything special, but Li Bijian's first year's Lantang soil pig has more than 2,000 heads under it.

Employees: We dug a pit.

Reporter: How big is it?

Employees: The mud pit is 4 meters deep, 2 meters wide, and it is about 4 meters long. Buried. I still have a mouth there, which means I may use it later.

Reporter: What is this below? Do you say that the two or three thousand will be a little exaggerated?

Li Bijian: It's not an exaggeration. Two thousand, you dare say two thousand, and Ken has more than two thousand.

Employee: He's a technician of mine... Don't say I'm a boss. He's still secretly buried. I have no choice but to die. This thing can't make any difference with me. I have no way to cross the boss.

Li Bijian was in Foshan and the pig was in Longchuan. The distance between the two places was more than 300 kilometers. The pig farm staff were worried that the news of the death of the pigs was transmitted to Li Bijian. They all adopted the practice of blocking news. After Li Bianjian knew the news, he also feared that the news was passed on to his wife. However, the paper couldn't hold fire. His wife, who had always opposed his pig raising, still knew it.

Wife: I just started buying hundreds of pigs to go back. When I went back, I went back to the pigs and didn't have a few pigs.

Li Biyun: Every morning, when I was in the morning, I checked the bar more than six o'clock. What was the purpose? See how much the pig died!

In fact, what Li Bijian asks are all experienced people. Why did they not do well in other pig farms and did not do it when raising Blue Pond pigs? What is the reason?

Li Bijian: After a year, there were also hundreds of breeding pigs. The so-called 100 pigs, some 100 pigs and some pigs had some diseases, and when they were raised together, they had problems.

Employees: I have also turned over a lot of information before. It needs to eat something to be healthy. It is not like those white pigs. The contrast of nutrition of feed manufacturers has been done very accurately. We have no pigs.

The pigs are generally free-range and feed on leftovers. The scale is very small. Like Li Bijian’s large-scale farming pigs, the experience has to be slowly explored. In addition, when Li Bijian collected pigs, the source of the pigs was very complicated and a lot of cross-infections died. Under the insistence of Li Bijian, some technical backbones were left behind and gradually mastered the culture methods of Blue Pond soil pigs. By 2009, Li Bijian’s soil pig broke through the 6,000-head population. However, strangely enough, only Li Bijian was happy. Many people on the farm were worried about him.

The 6000 pigs need a lot of feeds a day. One month down, including labor, etc., costs 40,000 to 500,000 yuan per month. The money is sent to Li Bijian’s younger brother every month by Li Bijian’s wife. This situation lasts for several months. . Once, when it was time to hit the money, investing so much money every month without return, Li Bijian's younger brother was also scared.

Li Biguang: You can't change the yuan. You see so many pigs are here. That doesn't change. You need to give it to drink every day.

Wife: His younger brother also asked me, "My nephew, I use my money so softly. Are you afraid?" Actually, I was still scared in my heart.

Li Bijian raises pigs and does not sell meat. He has to spend 40,000 to 500,000 pigs a month. Most of the money earned by his company is spent on pigs. This has caused his wife's strong dissatisfaction and has repeatedly failed to persuade him. Finally he has One day, Li Bijian’s wife was unbearable, carrying Li Bijian’s advertisement in the newspaper to transfer pig farms.

Wife: At that time, I didn't want to raise anymore. He reacted very much. He wanted to make it big. I wanted to sell it.

Li Bijian: Do not agree to transfer or cooperate with these things. Because of my own initial ideas, I generally do not change easily and give up.

The couple quarreled. Since Li Bijian did not agree to transfer the farm, Li Bijian’s wife came up with a solution. She heard that the local pork is still selling well in the market. So she sent people to the major farmers markets and rented more than a dozen pork stalls at once. He prepared to cook the raw rice and forced Li Bijian to sell the pork to reduce the burden. The monthly burden. However, Li Bijian also came up with a countermeasure that caused her to completely die.

This is the market where Li Bijian’s wife was rented. Li Bijian took us here.

Reporter: Which position?

Market management: I do not know whether it is the fifth or the sixth, I do not remember because he did not do it. We asked you if you would not do it. You did not come to a stall, and then you said that it might not be done. The second month did not pay.

A dozen stalls and more than 100,000 deposits were paid. Li Bijian even preferred to lose money and was not willing to sell meat. In order to completely cut off his wife's idea of ​​selling meat, he hid all the contracts.

Reporter: Was the document accepted by him?

Wife: Yeah, it was all he got.

Reporter: Why was he taken away? What's the use?

Wife: It doesn't mean he's worth it. He did not want to sell the pigs, he took the documents and refused to sell pork.

Reporter: Did you have this idea at that time? President Li, how do you hide?

Wife: He is looking for it. It may not be found.

Many people do not understand Li Bijian. He spends a few hundred thousand yuan a month raising pigs, and does not sell pork in the end.

Wife: Say to my husband, I said if the pig wouldn’t sell it and sell it without income, I put all the pigs to poison it with a bit of poison and not to raise pigs.

Reporter: Did you really say that? Inflamed?

Wife: I'm really angry and not angry.

Li Bijian does not sell meat for pigs, so her wife only came up with two strokes. In fact, Li Bijian had a plan for a long time. Compared with selling meat, his soil pig can earn 30% more profit. What is this plan?

To everyone's surprise, Li Bijian did something strange: Soon after, a 150-pound Blue Pond pig, he only sold 100 bucks, only seven kilos of pork. When everyone thought that Li Bijian had to lose a lot of money, Li Bijian managed to earn more wealth than selling pork. How was this going to happen?

Since September 2009, Li Bijian, who has not been moving, started to shoot. Every few days he pulls in a car of slaughtered pigs and enters the company's gates. He sends the pork to the start-up company. How does Li Bijian hide? Wealth plan?

The secret was hidden in a corner of Li Bijian's door company. He built a 3,000-square-meter factory.

Li Bijian: We must do this to satisfy some of the high-spending needs in the market. Because the dachshund on the market is now common, 99% of it may be done by White Pig.

Employees: Can earn more money.

Reporter: How much is earned?

Employees: Probably earn 30% more.

The profits of sausages can be more than 30 percent. Li Bijian does not sell meat for pigs. His purpose is to make local pigs sausages. Because he thinks that there are a lot of pork on the market, there are very few sausages made from pork. Li Bijian is pursuing perfection in the door industry and raising pigs is also the best. From cultivation to processing, he has to do everything himself and strive for perfection.

At the end of 2009, Li Bijian planned for three years and plans to spend more than 20 million began to be realized. He sold pork sausages to dozens of supermarkets in the Pearl River Delta in Guangdong Province. A pound of sausage was priced at 70 yuan. However, because it was a new brand, the selling price was 20 to 30 yuan more than a pound of sausage, and Li Bijian's sausage sales were dismal.

In order to reverse the situation, Li Bijian came up with a scheme beyond anyone's expectations. A 150-pound heavy earth pig, he only sold 100 yuan. This seemingly costly deal helped him realize his initial wealth plan.

Moderator: Which viewers are willing to come forward to draw for us a hundred yuan a blue pond pigs? it is good. Is it easy to say a few words?

Audience: You said to me, I can do it for you.

Moderator: OK.

Winner: Hey, Big Brother, Big Brother, I got a pig! Will you take it back or kill it? Pig!

From 2010 onwards, every sales season, he will advertise in the newspapers and hold such promotions, about ten times each time. Although this sells pigs to lose 2,000 yuan per head, but it allows many people in the community to understand the Blue Pond soil pigs, and then know his pork sausage, equal to spend money to do big things.

Salesperson: prostitute, uncle, niece, try it out, buy it and try it out.

In September 2010, Li Bijian took another crucial step. He opened five pork sausage stores in Guangzhou, but this time he was the first to help him with the bones and viscera of the sausages.

Reporter: Did you buy it here before?

Citizens: Buy it many times.

Reporter: What is the taste?

Citizens: It's OK, it's OK.

Reporter: What about the price?

Citizen: Price 4 yuan a pound.

Bone from the pigs cannot be made into sausages, but it is a good material for soups. Li Bijian sold his bones and viscera at a store at prices far below the market price in order to promote his dachshund.

Li Bijian: It is still necessary for these neighbours to eat the pig bones of our earth pigs. It is delicious and agrees with our pork pigs.

Customers who buy sausages: The sausages have been bought many times.

Reporter: Dachshund?

Customer: Yes, sausage, bought many times, taste good, those meats are good.

Consumer: It feels okay, because the meat you usually eat is not so hard. This is very hard.

Reporter: Is it hard?

Consumer: We think hard is delicious.

By the end of 2010, Li Bijian’s local pork sausages had finally received consumer recognition and opened up sales throughout Guangdong. The blue pond pigs rarely raised by other people, Li Bijian scaled it up in three years and built the largest blue pond pig farm in the country. The annual slaughter volume exceeded 6,000 heads. Li Bijian’s persistence and accurate judgment of the market have yielded great returns.

Employees: Our determination for Li to do things is very great. He will not give up a goal he wants to achieve because of some difficult obstacles.

Employees: I wouldn't say halfway, as if we all felt we couldn't do it again. He said, don't worry.