12 Departments jointly rectify illegal medical advertisements, and revoke licenses without reversal

The 12 agencies such as the State Administration for Industry and Commerce, the Ministry of Health, and the General Administration of Radio, Film and Television launched a special campaign for false advertising violations yesterday. Medical institutions that illegally refrained from making corrections on illegal medical advertisements will be suspended from rectification, and agencies with serious illegal advertising issues will also be broadcast. May face the cancellation of channel penalties.

To build advertising credit supervision system

According to Zhou Bohua, director of the State Administration for Industry and Commerce, last year China’s advertising turnover exceeded 300 billion yuan, ranking among the top in the world. However, false and illegal advertisements still existed, in particular fraudulent illegal medical treatment, drugs, and health advertisements to deceive patients and mislead the market.

The State Administration for Industry and Commerce will explore the establishment of an advertising credit supervision system, set up credit evaluation indicators for advertisers, advertising operators, and advertisement publishers, and build an advertising company credit database.

This year, key targets for advertisement rectification are determined to be medical and pharmaceutical products and health foods that are prone to infringement problems. In particular, media such as radio stations, television stations, and urban newspapers at or above the county level will intensify monitoring, and conduct rigorous investigations on fake medical products, drugs, and health foods. Beauty services, cosmetics ads and collectibles, and investment promotion ads.

Medical institutions will not revoke licences if they do not change their licenses

“Complaints and reports are concentrated and areas where the illegal rate of advertisements are high, governance is in a high-pressure situation, and some media falsely illegal advertisements continue to prohibit more than one phenomenon, and comprehensive management is implemented”, said Zhou Bohua.

If a medical institution refuses to make corrections by issuing two warnings for illegal medical advertisements, or causes patients to suffer harm or suffers property damage, the health department will order them to suspend business for rectification and revoke the subjects of medical treatment until the license is revoked.

The broadcast and film and television department will broadcast and commercialize suspended commercial channels for suspension of channel violations, and suspend the broadcast of channels, depending on the circumstances, and will revoke the channel and revoke the "Permit for Radio and Television Channels".

The drug administration department will put the drugs, medical devices, and health foods involved in serious illegal advertisements on the "black list" and take measures to suspend sales. For unqualified sampling of drugs, medical devices, and health food production enterprises, they shall be ordered to suspend production for rectification.

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The media was complained that the media should re-verify

Advertising review section has special review regulations. Yesterday, the “Provisions for the Examination and Approval of Advertisements on Mass Media” jointly formulated by the 12 departments of the state published it. Once an advertisement was reported by the public, the media should re-review and verify the advertisement.

The 12 departments pointed out that radio, television, newspapers, periodicals, and the Internet are the main media for advertising and dissemination. It is an important measure to prevent false advertising violations by urging the media to review before advertising.

The regulations require that the mass media should be equipped with an advertising examiner to check the relevant advertising certification documents and verify the contents of advertisements before advertisements are issued. The overall effect of advertisements should not lead to misunderstandings among consumers. Written opinions of advertisement examinations should be kept together with advertisement files for future reference. .

For public reports and complaints, advertisements shall be instructed to re-examine and verify the advertising examiners and require the advertisers to make explanations on the matters to be reported and complained, and to provide additional relevant certification materials. If the advertiser is unable to provide evidence or materials that are insufficient to verify the authenticity and legitimacy of the advertising content, the media shall immediately cease publication of the advertisement.