Liquor gap in liquor industry will increase in 2012

In 2011, the entire liquor industry showed a continuous upward trend. According to the forecast of experts, the average annual growth rate of the output value of the liquor-making industry in China from 2011 to 2012 is about 25%, the production value in 2012 will reach 382.75 billion yuan, and the growth rate of the liquor industry will reach 70%.

In 2011, the output of wine products increased significantly, and downstream consumer demand was strong. The development of old famous wines has accelerated. From the perspective of the development of the entire liquor industry, 2011 was a year of accelerated development of old famous wines. Under the background of rapid development in 2011, the space for real estate wine enterprises in 2012 will be squeezed by these famous wine companies. The entire liquor industry will accelerate its differentiation and the brand gap will also widen.

However, speaking from another perspective, in the face of strong competition from old famous wines, regional liquor companies will also achieve leapfrog development through resource integration through various means such as financing and attracting investment, and stand firm in this fierce competition. heel. Following the Su Liqun Group, Hubei Province proposed to set up the Eji Group and accelerate the integration of alcohol resources with Tetras as its representative. Chuanjiu’s second-tier brands will also chase the market under the background of the Chinese Golden Triangle of liquor. The second-tier brands Xiaojiao Tower, Jiangkou Alcohol, etc. will also actively introduce strategic investors to expand their strength. Red Mansions Dream and Guoqu will also formulate a listing financing plan in an attempt to integrate resources. The capital operation will quickly become bigger and stronger, and the company will achieve leapfrog development.