Beijing: First Farmers Safe Food Supply and Marketing Prosperous

In order to ensure the safe supply of food in the capital, before and after the Spring Festival, all food companies affiliated with Shou Nong Group strictly controlled the quality and safety, and went all out to ensure supply, and the products achieved a hot and busy scene of supply and sales.

Sanyuan Milk: "human experiment" strict quality control

Sanyuan Food Co., Ltd. is not only busy in ensuring the holiday market supply, but also pays attention to quality and safety, and provides citizens with peace of mind to put milk in the first place. Only dozens of tests are performed on raw milk every day. After passing the inspection, the designated staff of cattle farms and processing factories must drink no less than 50 grams of milk to ensure that the raw milk is safe before being purchased. In Sanyuan Foods' production line, the workshop site management personnel make full use of sampling valves to sample every part of each batch of products, perform sensory testing, and drink sample milk. This is what Sanyuan Food has always insisted on. experiment". In addition, Sanyuan Foods also maintains sample management for raw materials, raw milk, and products, which can be destroyed two days after the shelf life of the product, ensuring that problems can be traced back to raw milk.

Jinxing Duck Industry: "Troika" Supply Guarantee

Beijing roast duck has become a must-have for many people to return home. During the festival, the Venus Duck Industry Center attaches great importance to actively preparing for the war. While ensuring quality and safety, they guarantee holiday supplies with "troika". The first is to communicate with the processing factory in time to ensure that all kinds of raw materials are continuously kept. Second is to do a good job of vehicle transportation to ensure the smooth flow of logistics. Third, personnel arrangements are made to ensure that production management positions are operating normally.

Beijing Qiaobi: 12% increase in jam production

According to the characteristics of the early Spring Festival in 2012 and the concentration of outbound goods, the company gradually increased the number of inventories and ensured the Spring Festival market supply. It is understood that the production volume of Beijing Qiubisha salad dressing has increased by 115% compared with the same period of last year, and the production of jam has increased by 120%. Many employees in the production line have actively worked overtime on weekends to ensure that hot-selling varieties continue to be sold.

Huadu Chicken: Incremental Insured Price Flat

Huadu Group occupied the majority of Beijing broiler supply market. During the Spring Festival, Huadu’s chicken supply increased by 2 times than usual, the daily supply reached 600,000 jins, and the supply of chicken products increased to 50. Due to sufficient supply, chicken prices have not risen sharply.

It is understood that Huadu Group is a leading chicken industrialization enterprise in Beijing. Since 1998, it has begun to implement broiler industrialization projects and has now established a complete industrialized business model. 73 centralized breeding communities have been established in the outskirts of Beijing to promote Beijing. In the suburbs, 6000 households are engaged in broiler husbandry, and more than 40 million broilers are raised each year. At the same time, a breeding base with an annual output of 30 million broilers was newly established in Zhangping, Hebei. In the past, due to the increase in the sales market and the cost of raising chickens in winter, the number of chickens raised by farmers in the suburbs of Beijing has been significantly reduced since October. Farmers can only “cat winter”. This year, Huadu's export of chicken meat increased, and all chicken farmers including Huairou, Shunyi, and Changping did not have winter breaks. There were two more batches of broilers than in previous years, and each household increased its net income by more than 5,000 yuan.

Beijing "Black Six": high-end products are tight

In the booming Spring Festival of the Year of the Dragon, the sale of the “Black Six” brand black pork products in Beijing has entered a period of fierceness. In particular, the gift packs in the high-end market have always been in short supply, and “Black Six” products have achieved sales revenue of RMB 8 million during the holiday season. , nearly doubled over the same period last year.

Due to the tightness of products, large customers of “Black Six” gift packs must book one month in advance. More than a month ago, more than 150 major customers had booked nearly 15,000 "Black Six" gift packages in total. The author was informed that, in order to ensure the high-end market, Shixin Huasheng's 15 stores and supermarket counters, which mainly sell bulk products, have reduced their supply during festivals, and spare parts such as pork ribs need to be booked a few days in advance. Some of the main stores are in Lunar New Year. Twenty-eight will close the store and wait for the holidays to open. In order to ensure timely delivery, employees in the production line have worked without a break for more than one month before the holiday.