Moon cakes and white wines start ahead of the "Mid-autumn" sales war

As the Mid-Autumn Festival approaches, the sales season for many food companies in the second half of the year is coming soon. Recently, the reporters surveyed the market and discovered that in order to gain some gains during the peak sales season, many food companies and industries have started to lay out the market.

Bulk moon cakes have been on the market. Although there is only one and a half months from the Mid-Autumn Festival, the moon cake market has already begun to flourish. Recently, the reporter visited a number of moon cake merchants in the province and found that group purchase moon cakes with prices between 100 and 200 yuan is still the darling of businesses. The prices of bulk moon cakes in major supermarkets are mostly concentrated in the range of 30 to 50 yuan per catty, slightly more than last year. The rise, but not much gain.

The reporter visited the market and discovered that bulk moon cakes have already appeared in some food stores, and the taste is still dominated by traditional legs, egg yolks, and nuts. It is estimated that hard moon cakes will be listed in succession in early August.

In terms of prices, after interviewing a number of moon cake companies in Chengdu, the reporter learned that due to factors such as rising raw materials and labor costs, the price of moon cakes in Chengdu this year is expected to increase by about 12% year-on-year. “We have received a lot of group purchase orders this year, but the price of raw materials is always on the rise, and moon cakes have to follow up.” Tianlun Moon Cake Market official said.

The price of major raw materials for moon cake production rose sharply: lotus seed price was approximately 67,000 yuan per ton, up 30% year-on-year; Wuren category was up 5% year-on-year; sugar was approximately 7,500 yuan per ton, up 25% year-on-year. Not only that, the labor costs of moon cake companies have also increased by 30% year-on-year, and some manufacturers that have strict requirements on raw materials have seen a higher increase in their cost. Many moon cake companies try to sign a purchase agreement when the raw material price is low, and control the purchase cost by lowering prices through bulk purchases, in an effort to reduce costs, but they cannot fully offset the pressure of rising raw material prices and have to increase prices.

However, this year's mooncakes may be more confident to eat this year, the country put forward higher requirements for food fillings, not allowed to add sweeteners such as sodium saccharin, sucralose, and chemical synthetic pigments. The new version of the “National Standard for Food Additives” was officially implemented a few days ago. The standard expressly stipulates that 27 types of foods should not be added. Except for flavored fillings, other fillings should not be added with synthetic pigments, and food additives such as bleaching agents should not be allowed. Many moon cake making techniques that have been used for many years will be abandoned this year.

Many regular food companies have stated that this year's moon cake production will focus on safe production and reduce the use of flavors, fragrances, and pigments.

The price of 500 yuan has room to choose to raise the terminal prices in late July or early August to test market feedback, which has become a common trick for liquor companies in the past five years. This year is no exception.

The reporter visited the Chengdu market and found that the retail price of Maotai Maotai has approached 1,500 yuan, a record high; the prices of some high-end liquor stores, such as Luzhou Laojiao and Wuliangye, have also increased slightly, approaching the 1,000 yuan mark.

The analysis of industry experts believes that the price of liquor is “pulling on the whole body.” As long as there is a loosening of the price of a high-end brand, the price of the entire liquor echelon may change. In the first half of the year, due to price restrictions and other reasons, the prices of many liquor companies have remained unchanged, and many companies have continued to show strong price increases. By convention, before the Mid-Autumn Festival, there will be a new round of price increase for liquor.

In fact, with the upgrading of first-tier brands to luxury goods, after a new round of price increases, some consumers who have adopted price selection criteria are looking for alternative liquor brands at a price of 500 yuan after first-line brand price increases. As a result, the second-tier liquor brand also has a new market space.

The reporter was informed that small-angle buildings and other second-tier brands in the province have started high-end liquor strategies this year. Their purpose is to provide space for high-end white liquor to rise. With the rise of high-end liquor, the responsible person of the Xiaojiaolou wine brand disclosed that According to market conditions, it is not ruled out that the price may be raised recently. Not only that, after the high-end products of its main products, the first-line liquor also competed for “backward defense” of the price gap left by its own price increase, and backfilled the market space of the 500-yuan price range by developing sub-brands and other methods.